Social Media Marketing is the use of social media platforms to promote products and services via social media marketing.
In other words, Social Media platforms allow the user to build their own social networks and share information with each other via social media.
At present,
SMM grows very fast and works very rapidly. Social media is used by people to chat with each other and talk to each other via apps like WhatsApp, etc.
Today, SMM is an important part of digital life. On this social media, the Founder builds a company then promotes its brand or products via social media and increases company rating.
Companies also increase sales via online marketing. On the other hand, a big company like LV and Adidas advertise their product or sell their product with the use of marketing.
So, SMM depends on this pillar:
Firstly, Strategy and planning
Secondly, content creation
Thirdly, publishing
Lastly, Social media advertise
Social Media Platforms
SMM uses social media networks and social media platforms like Fb, Insta, YouTube, Linked In, and Chatting app. With the help of these apps users share info with each other.
Both Businessman or dealers use the SMM to track the success of their efforts.
In the local area, so many social media marketing companies are working on their ongoing project to give services to their clients.
Social media Advantages
Firstly, People connect via Smm easily
Secondly, All Generation peoples doing work from home with help of this Smm.
thirdly, Global or local reach
fourthly, Cost-effective advertising
. larger audience
. rich content
Lastly, Increased brand awareness
Social Media Disadvantages
Firstly, Privacy issue
Secondly, Frauds and scam
. Wrong info
. Security Issue
. Data not safe
Lastly, Cybers attack
Main SMM platforms or websites
Insta- on this platform people share photos, reels about anything and chat with each other very easily making videos on this app and sharing on it.
Fb- this is the same as Insta. Fb is the oldest chatting and sharing app.
On this platform, people and brands advertise their products and also give services to their clients, and give full assures to their customers of their privacy.